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226066 112 St West, Foothills No 31

Contact: manager@albertagrowersflowermarket.com

© 2019 The Alberta Growers' Flower Market Inc.

Growing growers...

When Alberta Girl Acres owner Sarah Adams began growing cut flowers on a small 5.5 acre farm in Southern Alberta, three things became abundantly clear:

1. There was a massive appetite for local cut flowers in Alberta.

2. There was no way, even in her limited region, she could accommodate that appetite alone.

3. Small scale growers were, for the most part, expected to "do it all", from growing, to marketing, to hustling, to business operations and strategizing. A cohesive growers' market was sorely needed to help growers do what they do best: GROW.

When Alberta Girl Acres owner Sarah Adams began growing cut flowers on a small 5.5 acre farm in Southern Alberta, three things became abundantly clear:

1. There was a massive appetite for local cut flowers in Alberta.

2. There was no way, even in her limited region, she could accommodate that appetite alone.

3. Small scale growers were, for the most part, expected to "do it all", from growing, to marketing, to hustling, to business operations and strategizing. A cohesive growers' market was sorely needed to help growers do what they do best: GROW.

With that in mind, she decided to focus on finding more growers in her area, and assisting new growers in setting up their small scale cut flower businesses. In her first year, she wrote the book DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming: Year One, which details the intense ups and downs of her first year establishing her small cut flower farm. From there, she began the serious work of developing a plan for a sustainable flower market model; one that supported growers while serving the various market streams that growers often feel lost within. 

When Granary Road approached her with the opportunity to make use of their greenhouse space, she jumped at the chance. Within a few months, she had conferred with key advisors such as Community Futures Highwood and Becky Feasby of Prairie Girl Flowers, and after gathering interest from keen growers in the area, she charged forward with making The Alberta Growers' Flower market a reality.

As they say, it takes a village, and the market wouldn't be possible without the ever amazing skills of her mother, Sandra Anthony of Mod Amor Furniture, the design skills of her cousin and childhood pal Pamela of Eclat House, and the support and counsel of Ursula Sherwood from Community Futures Highwood. And of course, the ongoing, incredible support and generous contributions (whether time, skills, or patience) of her fella, her friends, her family, and her wonderful community.

So here we have it: The Alberta Growers' Flower Market. Alberta grown. Alberta loved.