"Why only seasonal?"
Seasonal blooms are sustainable blooms. While it's absolutely possible to grow many of the dreamiest varieties of flowers right here in Alberta, it isn't possible to grow them year round without costly, energy-hungry heated greenhouses. Every flower has a season, just as fruits, vegetables, grains, and every other sort of plant does. Unfortunately, the industry of imported flowers has eroded our sense of when flowers are naturally available, which has led to a demand for chemically-enhanced, factory perfect wholesale blooms, often produced through exploitative and environmentally damaging means. Reference
Is an imported flower more valuable than a local flower? No. Both are labour intensive and require exceptional care in finding their way from their fields into your home or event. But what are you paying for?
Imported blooms are often farmed in large scale facilities where labour laws are minimal, wages are low, and chemical usage is common. Shipping them halfway around the world uses massive amounts of fuel, and many arrive weeks later, damaged and unusable, pumped full of preservatives. There are some wholesale farms that implement organic and sustainable practices, but the importation process still adds fuel usage and loss of freshness.
When you buy local flowers, you're paying for sustainable practices, fair labour, and the freshest and healthiest blooms available. You're supporting the local economy, building community, and making an environmentally friendly choice. You may not be able to get peonies in November, but you're contributing to a much healthier industry.
Supporting local flowers means understanding and respecting the seasonality of our pretties, and doing away with idea of "on-demand" blooms. There's also an inherent harmony that comes with supporting local product, as flowers take on a whole new meaning while signalling various chapters of the seasonal year. Springtime peonies, mid-summer dahlias, early fall sunflowers... sustainable flowers go so much further than "those are my favourite and I want them". Respectfully tuning into the earth and its cycles, and celebrating what it gives us when it gives, is a very satisfying way to love flowers.
Below is a handy guide to the seasonality of our blooms, according to our growing zones (2 - 4). *Please note that the listed varieties are not guaranteed, and this guide is not meant to function as an order sheet,*